Full-Service List Brokerage

By taking advantage of Trinity Direct’s list brokerage services, you can be sure that you’re getting the highest quality information in the business, coupled with the expertise you need to make that information work for you. After all, anyone can provide data—but only Trinity Direct has the expertise needed to turn mere data into a powerful, results-focused tool.

As your list broker, Trinity Direct offers you customized options and recommendations tailored to your particular set of circumstances.

Specialized Brokerage Services

  • MAIL PIECE/AUDIENCE REVIEW: We can provide a full review of your current mail piece and an in-depth analysis of your target audience, including lifetime value. With that information, our knowledgeable staff will recommend high-potential lists and segments that can offer outstanding results. With over 40,000 lists at our disposal, you can be sure that your customized plan will cover both mainstream audiences and specialized groups not usually available for rental.
  • LIST PLAN ANALYSIS: We can complete a detailed analysis of your list plan— which is particularly useful if your plan includes alternative media such as inserts, statement stuffers, or ride-along programs. Trinity Direct will keep you apprised of your options and the availability of programs that can enhance the success of your mailing.
  • MULTI-CHANNEL MARKETING: We can provide insight and implementation for a successful multi-channel marketing campaign. Our cutting-edge strategies will make you more competitive within your marketplace because multi-channel integration has been proven to increase revenue.
  • CAMPAIGN CONSULTATION: Trinity Direct can provide ongoing consultation for review and planning of upcoming campaigns.
  • SERVICE: Trinity Direct prides itself on the availability of SAME DAY TURN AROUND on order processing—thanks to our proprietary order entry system. When it comes to competing for the hard-earned dollar, even being half-a-step ahead can give you the edge you need.
  • SCHEDULING: When’s the best time to conduct your mailing? How will you coordinate the details? With Trinity Direct, you don’t have to worry. We take care of the scheduling woes, so you don’t have to.
  • RESPONSE ANALYSIS: Response Analysis for your mailing helps you find out what list is working, where it’s working and perhaps why it’s working. Not only will this first-rate feature help increase your productivity, but it will also help cut your costs by eliminating unproductive lists.

Full Service List Management & Fulfillment

We’re more than just your average list management company. We consider ourselves part of your marketing team. Each managed list is overseen by an experienced and knowledgeable Trinity Direct list manager to ensure maximum exposure of the list and, most importantly, to protect its integrity.

This is just one of the many reasons why we’ve been entrusted with over 250 lists from nearly every sector of the industry. As a premier list management provider, Trinity Direct has a unique appreciation for the responsibility that such a duty requires.

When you place your list in the care of Trinity Direct, you can be certain that your most valuable asset—your donors, subscribers and buyers—will be treated with the respect they deserve. And, just as importantly, you’ll know that your list potential will be optimized under our expert supervision.

List Management and Marketing Services

  • Industry Contact: We are able to directly contact those mailers and brokers who will have an interest in your list. Every phone call, whether inbound or outbound, is treated like an opportunity to talk about your file. We treat every count request, every clearance request, and every order with equal importance to achieving maximum list rental and exchange leverage.
  • PROMOTIONS: We regularly send out email promotions and data cards for all of our managed properties, and this effort is then followed up with a phone call. Data related to each particular list would be on display and available at all trade shows and industry events that Trinity Direct participates in. We send out press releases for all new managed properties as well as for updates to existing lists.
  • MAIL DATE CALENDAR: Trinity Direct will maintain a mail date calendar on your behalf as well as keep your exchange status reports. We will adhere to and follow your guidelines while integrating your mailing strategies with other mailers in order to simultaneously protect and optimize your response rates.
  • REPORTING: We provide a monthly list usage report that shows orders, quantities, mail dates and expected revenue. We’re able to provide you with activity summaries including value per name, file turns, and year-to-year comparisons.
  • Trinity Information Systems, our full-service, in house data processing and fulfillment company, will maintain your data and provide quick turn-around on all orders.